A meeting was held in an advertising agency in Germany to investigate ways of advertising Persian handmade carpet in Europe.
Carpet Advertising Challenges
A meeting was held in an advertising agency in Germany to investigate ways of advertising Persian handmade carpet in Europe.
According to INCC, head of the center together with a number of the members of the Union for Persian Carpet Importers in Europe were present at the meeting which took place at the office of Advertising Up Company in Hamburg.
The proposed plan which was discussed by the participants is based on indirect advertisement of Persian carpet, following the ideas of renowned social figures and thinkers.
Head of INCC and members of the union had a 2-hour discussion with Joachim Pabst, the proposer of the plan, discussing various perspectives of the plan and ways for adjusting Persian handmade carpet and its production and trade features with an advertising campaign in Europe.
Once finalized, the plan is going to be implemented step-by-step over 5 years with the aim of incorporating Persian carpet into public life through ideological references.