Cooperation to Revive Carpet Market in Germany

Cooperation to Revive Carpet Market in Germany

A joint cooperation between the government and the private sector can revive the market of Persian handmade carpet in Europe especially in Germany.

This is according to Ali Zohouri, head of the Iranian embassy in Hamburg, who also said that the cooperation of academic figures to reach a scientific approach as well as an appropriate carpet database can be extremely influential to extend the market of Persian carpet.

Speaking with the head of INCC, Zohouri stated: "Registering Persian carpet as a bio-organic product can highly influence the European audience," stressing on the importance of having an ID for a successful and consistent presentation of Persian carpet.

Head of INCC for his part referred to the center's supporting interdisciplinary approaches and student dissertations that study carpets from different perspectives, adding: "Attempts are underway to advertise Persian carpet in the virtual space through short films and trailers, as well as social networks in order to highlight carpet's significant role in the country's artistic diplomacy."

Other topics discussed at the meeting included evaluating European customers' demands and tastes, having a proper perspective for carpet production and trade, enacting special regulations to support carpet, as well as developing effective relations and cooperation between INCC and Iran's foreign ministry and embassy in Hamburg. 

Members of the directing board of the Union for Persian Carpet Importers in Europe also discussed their views and concerns at the meeting.